\u003cdiv class=\"rich_media_content\"\u003e\u003c!--NO_AD_ERROR_2--\u003e\u003cp data-vmark=\"65eb\"\u003eIT之家 12 月 24 日消息，今天晚间，据 The Information 援引知情人士消息称，OpenAI 员工正在研究调整 AI 模型的方式，在用户提出\u003cstrong\u003e与消费相关的问题时，让赞助信息更容易出现在 ChatGPT 的回答中\u003c/strong\u003e。譬如，当用户咨询睫毛膏推荐时，可能会看到由丝芙兰赞助的产品信息。与此同时，团队也在设计多种广告展示原型，探索广告在 ChatGPT 界面中的呈现形态。\u003c!--NO_AD_0--\u003e\u003c!--EOP_0--\u003e\u003c/p\u003e\u003c!--PARAGRAPH_0--\u003e\u003cp data-vmark=\"4d09\"\u003e奥尔特曼曾在公开场合多次“淡化”打造广告帝国的想法，而与此同时，OpenAI 过去一年却持续\u003cstrong\u003e吸纳广告行业老将，并逐步引入购物功能\u003c/strong\u003e，为零售广告奠定基础。\u003c/p\u003e\u003cp data-vmark=\"10cf\" style=\"text-align: center\"\u003e\u003c!--IMG_0--\u003e\u003c/p\u003e\u003cp class=\"p1\" data-vmark=\"2375\"\u003eOpenAI 内部认为，ChatGPT 有机会催生一种\u003cstrong\u003e不同于传统社交媒体的新型数字广告\u003c/strong\u003e。通过用户的长时间对话，\u003c!--SECURE_LINK_BEGIN_0--\u003eOpenAI\u003c!--SECURE_LINK_END_0--\u003e 掌握了大量兴趣线索，而当用户在对话中明确表现出购买意图时，广告价值尤为突出。\u003c!--AI_AD_1000--\u003e\u003c!--NO_AD_1--\u003e\u003c!--EOP_1--\u003e\u003c/p\u003e\u003c!--PARAGRAPH_1--\u003e\u003cp class=\"p1\" data-vmark=\"28c4\"\u003e员工讨论的一个方向，是在回复中\u003cstrong\u003e对赞助内容给予更高权重\u003c/strong\u003e，确保信息优先呈现。近期的设计方案还包括\u003cstrong\u003e在主回答旁的侧边栏显示赞助信息，并清晰标注结果中包含广告内容\u003c/strong\u003e。\u003c/p\u003e\u003cp class=\"p1\" data-vmark=\"af8c\"\u003e与此同时，OpenAI 也在反复评估\u003cstrong\u003e如何避免广告破坏用户体验\u003c/strong\u003e。内部共识在于，广告\u003cstrong\u003e必须尽量克制\u003c/strong\u003e，不能让用户觉得对话被广告“塞满”，更不能动摇对 ChatGPT 的信任。因此，广告可能只会在对话推进到特定阶段后才出现，而不是一开始就介入。\u003c!--NO_AD_2--\u003e\u003c!--EOP_2--\u003e\u003c/p\u003e\u003c!--PARAGRAPH_2--\u003e\u003cp class=\"p1\" data-vmark=\"207a\"\u003e例如，在规划巴塞罗那行程时，ChatGPT 会\u003cstrong\u003e自然推荐参观圣家堂\u003c/strong\u003e。这一推荐并不带广告，但当用户进一步点击相关链接时，系统才可能弹出包含多家付费导览商家的赞助信息。\u003c!--NO_AD_3--\u003e\u003c!--EOP_3--\u003e\u003c/p\u003e\u003c!--PARAGRAPH_3--\u003e\u003cp class=\"p1\" data-vmark=\"d805\"\u003eIT之家从报道中获悉，OpenAI 发言人表示，探索广告的前提是持续为用户提供更强的智能能力，并在整个过程中尊重用户与 ChatGPT 之间建立的信任关系。\u003c!--NO_AD_4--\u003e\u003c!--EOP_4--\u003e\u003c/p\u003e\u003c!--PARAGRAPH_4--\u003e\u003cstyle\u003e.rich_media_content{--news-tabel-th-night-color: #444444;--news-font-day-color: #333;--news-font-night-color: #d9d9d9;--news-bottom-distance: 22px}.rich_media_content p:not([data-exeditor-arbitrary-box=image-box]){letter-spacing:.5px;line-height:30px;margin-bottom:var(--news-bottom-distance);word-wrap:break-word}.rich_media_content .qn-editor-copy p:not([data-exeditor-arbitrary-box=image-box]){letter-spacing:unset;line-height:unset;margin-bottom:unset;word-wrap:unset}.rich_media_content{color:var(--news-font-day-color);font-size:18px}@media(prefers-color-scheme:dark){body:not([data-weui-theme=light]):not([dark-mode-disable=true]) .rich_media_content p:not([data-exeditor-arbitrary-box=image-box]){letter-spacing:.5px;line-height:30px;margin-bottom:var(--news-bottom-distance);word-wrap:break-word}body:not([data-weui-theme=light]):not([dark-mode-disable=true]) .rich_media_content .qn-editor-copy p:not([data-exeditor-arbitrary-box=image-box]):not(.qn-editor-copy){letter-spacing:unset;line-height:unset;margin-bottom:unset;word-wrap:unset}body:not([data-weui-theme=light]):not([dark-mode-disable=true]) .rich_media_content{color:var(--news-font-night-color)}}.data_color_scheme_dark .rich_media_content p:not([data-exeditor-arbitrary-box=image-box]){letter-spacing:.5px;line-height:30px;margin-bottom:var(--news-bottom-distance);word-wrap:break-word}.data_color_scheme_dark .rich_media_content .qn-editor-copy p:not([data-exeditor-arbitrary-box=image-box]){letter-spacing:unset;line-height:unset;margin-bottom:unset;word-wrap:unset}.data_color_scheme_dark .rich_media_content{color:var(--news-font-night-color)}.data_color_scheme_dark .rich_media_content{font-size:18px}.rich_media_content p[data-exeditor-arbitrary-box=image-box]{margin-bottom:11px}.rich_media_content\u003ediv:not(.qnt-video),.rich_media_content\u003esection{margin-bottom:var(--news-bottom-distance)}.rich_media_content hr{margin-bottom:var(--news-bottom-distance)}.rich_media_content .link_list{margin:0;margin-top:20px;min-height:0!important}.rich_media_content blockquote{background:#f9f9f9;border-left:6px solid #ccc;margin:1.5em 10px;padding:.5em 10px}.rich_media_content blockquote p{margin-bottom:0!important}.data_color_scheme_dark .rich_media_content blockquote{background:#323232}@media(prefers-color-scheme:dark){body:not([data-weui-theme=light]):not([dark-mode-disable=true]) .rich_media_content blockquote{background:#323232}}.rich_media_content ol[data-ex-list]{--ol-start: 1;--ol-list-style-type: decimal;list-style-type:none;counter-reset:olCounter calc(var(--ol-start,1) - 1);position:relative}.rich_media_content ol[data-ex-list]\u003eli\u003e:first-child::before{content:counter(olCounter,var(--ol-list-style-type)) '. 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